I wanted to explore camera angles and specifically close up macro shots this gives a very close in focus shot of something of important and is a good way to force the attention of the viewer on something that they might not necessarily be interested in.
The video I'm going to be looking at in this blog post is this:
This is a Wickes DIY store advert showing off their professional ability to install kitchens and cabinets.
This advert really impresses me on two grounds. First of all its camera angles are very steady and has seem less transitions (See 0:20 seconds) Where the man walks past the camera and then as soon as he leaves it very subtlety cuts and the woman walks in the opposite direction. Additionally it has a lot of close macro shots that add to the entertainment purpose and atmosphere of the film.
On top of this it has what is the most appealing factor for me, the very detailed satisfying sound effects for example when he is stroking the worktop it makes a nice brushing noise that we hear in everyday life but extremely amplified this is definitely an aspect I'm going to use on my short film.
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