Existing A2 Posters

I wanted to take a look at existing A2 posters, and find out what they usually include, and just get a feel for what they should look like.

I did some research and here's what I found!

Here you can see a Poster advertising the launch of a book called 'Overkill' by James Barrington, a well known author.

When breaking the poster down, it is in 4 parts.

Short Statement: The designers have included a short statement to entice people into buying the book who are interested by this statement, its clear. bold. and short leaving an instant impression on the reader.

Focal Point: Secondly, we have the main focal point, in this case it is the book itself in physical form, this is common throughout all types of advertising to give the viewer a physical reference for them to identify when looking in a bookshop so they know exactly what they are looking for. This is very popular within the Food industry.


Author Name/Strap Line: Thirdly, the Author's Name & Strapline are in the same typography styles as they are written on the book, the Author is written in this iridescent block, gold typography that immediately stands out and gives (Me) the impression of fire, or explosions.

Below that, the strap line summarises the entire 'purpose' of the book and its place in the market, and why you should buy it. Because its the "New name in action adventure".

Sponsors/Outlets: Finally, the fourth and bottom most section of the poster is the sponsors and distributors of the book, giving credit to them. Next to that there is the outlets that will have this book in stock, so you know exactly what shop to go in to buy it, and you know what it looks like due to the physical portrail.

Image Source: http://www.jamesbarrington.com/Poster%201.jpg