Evolution of my Project

As I'm drawing to a close to the end of my project I wanted to write up a summary of the evolution of my poster form the beginning and how it progressed to get to where it is now.

In this picture on the left was my first step into making the basis of my poster, I wanted to give a bold impression from the very start, I did this by having the main title text staggered in a top to bottom format. My reasoning behind this is because people when reading anything quickly, or posters in general they read from top to bottom to get a quick general feel of what it might be about and if they are interested or not.

The font I used was Science Fair a great font that gives a science and old school impression.

I also wanted to create a background that would make a nice contrast against my chosen colour palette but also not be a distraction.

In this picture I played on looking at the main focal point of a poster, I wanted to have something big, noticeable and relevant to the subject. In this case I chose the hazardous symbol as I feel that it nicely infers the topic of science. I had some experiments in relation to the position of the main focal subject and I felt that in the screenshot on the left wasn't detailed enough and not suitable to using in colleges around the country (bearing in mind the practical purposes).

I also wanted to consider information text to make it practical as I noticed that if people actually wanted to use my final product I would have to account for space for Room Numbers, specific subject i.e. chemistry, biology, physics so I kept this in mind when designing from this point on wards.

At this save Poster 1.3 I drew a different centre piece, a molecule structure I felt this wasn't so male oriented when compared to something like the hazardous symbol and was a more neutral universal looking image that everyone would recognise.

You will also see that I changed the fill colour, this again was in an attempt to make it slightly more oriented towards females (a good recommendation from my girlfriend).

I put a lot of thought into how to detail the molecule structure and I decided on adding a stroke this would not only draw emphasise to the object but also make the poster more striking.

As you can see in this picture I added the same colour stroke as that was used on the title font, this makes it look consistent and also allows the user to flow down the poster by almost linking up the title text with the molecules.



I also made the fill of the molecules pink, this at first looked like quite a challenge however I quickly discovered that I can quickly use the Eye Dropper tool (with appearance copy enabled) I can click on something with the desired fill & stroke colour whilst having the object I want to mimic the look selected, this saves a lot of time and saves me from having to group, then change the fill and stroke then un group.

 At this point in the design of my poster I realised that the background was very plain and needed something to not only making it more visually entertaining but also to make the bottom main informative tag line stand out.

I added a cloud around the bottom of the 'GET INTO SCIENCE' just to make it stand out more however I feel the colour was mis fitting and didn't match the rest of the colours in the poster.

In the background I added some simple light rays which gave it a 'metropolis' feel in my opinion and also a hint of retro steampunk.

I then added more sun rays to even it out and tried to make it as semetrical as possible to make it look more professional and visually appealing, I also changed the fill and stroke of the cloud to make it less vibrant and more of a suggestion.


Despite changing the cloud colour I wanted to play around with more shapes that might look better for example a semi circle could look cleaner and match the circles that are in the molecule structure giving it consistency throughout adding to the professionality.

At the near end of my poster design I changed the cloud at the bottom of the poster to a semi-circle like I originally planned and I also moved the 'ROOM 158' information text to the bottom of the poster inside the semi-circle, this gave it a really nice look and also threw in information without the audience having to look out for it as the title would be the first thing they read.

Finally I wanted to fill some empty space that was around where the atoms are now, this not only gave it a more 'sciency' feel but also kept it busy and nicer to look at especially when trying to appeal to females more than males, this would also be the reason why I have chosen a pink colour for the majority of the elements in my poster.

Here is the alternative poster that I created with a different colour scheme to be a more neutral and appealing towards males, I wanted to do this so I could have a wider range of practical applications if needed or chosen by the college to actually use this poster.