Considering the Visual Language

So I've finished my Final Poster(s) required for our first Assignment and I really enjoyed doing it! It was difficult at first trying to put myself in the mindset of creating something to specifically appeal to Females however once I started to do some research I quickly began to generate useful ideas that would help me target my poster more towards recruiting females.

As you can see in the screenshot on the right hand side, I wanted to make it clear and stand out and most importantly stick to the brief. Throughout the designing a building process of both my posters I kept to a constant colour scheme, this was partly influenced by my sketchbook experiments and partly from my research online, here is an example of the colour scheme I followed.

I tried to get a nice combination of pastel light colours which combines dark Steampunk influences with bright popart colours. The purple will be used primarily to stand out and catch the viewers attention, the brightness of it will also appeal directly to the female audience. The darker green will be used as a background colour to make the other colours stand out, the same goes for the lighter green. The duck egg yellow shade will have multiple uses including outlines, text and shape strokes. Finally we have the blue I followed this for my Neutral themed poster to give a similar effect as the pink but more universally appealing.

The layout of the poster took a lot of thought I wanted to make it easy to visually digest from a passer's by perspective but be interesting enough to grab their attention and make them take a second look, this I found, was a very difficult balance to find.

I played around with positioning for the main focal points of the poster such as the molecule structure in the middle and the atoms on each side and I found the positioning in which they are currently in the picture to be the best layout.

I also had some queries about choosing typography as I felt it was important to select a font that not only was clear, easy to read quickly and sans-serif but also to be relevant and I think this font immediately expresses science when I look at it, with a hint of a retro feel.





Despite this assignment being a challenge I have really honed my Illustrator skills, being terrible at drawing accurately with free hand I was a bit anxious to start using Illustrator as it is a very 'drawer friendly' program, or so I first thought. However once I started using it more it became clear that it has endless possibilities and is just a more creative version of Photoshop. The main skills and tools I have learnt and used in this Assignment have mainly been the Shape Tool(s), Pen Tool, Add & Convert Anchor Point Tool and the Ability to draw on paths and use Compound Paths effectively.




There images are the Neutral poster, the female oriented poster and an example of the font I used and the name of it 'Science Fair'.

Some of the elements in my poster such as the atoms I added for extra visual entertainment, when I glanced at my poster after not looking at it for a while it wasn’t 100% obvious what I was looking at whether something to do with health, or science so I added the classic atom shape as it immediately re-in forces the science feel.

 

 

 

The other elements I added were informative practical text in case my poster was actually used for practical reasons, the room number and the course name for extra re-enforcement for those who are interested, I felt this aspect necessary as I find I word better when putting it into a realistic scenario.